What you see here are Google Goggles, and this is what they are actually called.
They will have a number of features which fall into the Augmented Reality section of things. They will thus be the first mass-marked product continuously creating a cyberspace-realspace overlap/interface for their users.
More about the goggles can be found here.
Even if they fail to be a success, which I optimistically doubt, they will pave the way for other such devices which eventually will be. It is only a matter of time.
Image above via Oakley.