• Tag Archives Monocle
  • Product Review – Monocle by Monocle Madness

    Already a while ago I featured Monocle Madness here, because they are a great company with a very worthy goal: Bringing back the monocle as a fashion accessory.

    The monocle they sent me as a product sample has since received a proper lens and I have worn it during an event last weekend, so I am now happy to share my overall verdict.

    The monocle by Monocle Madness is top-notch, that is the long and the short of it. It already starts with the very practical and decorative box it is shipped in and continues right down to the actual monocle:

    Images © Monocle Madness, used with kind permission

    The monocle itself is small and light-weight, it is actually about 4/5th of the size of the monocle I have worn for special events since 1992 and significantly more comfortable to wear.

    Monocle Madness also ships a handy guide how to wear a monocle with each product, so you cannot go wrong there at all. As I said, the monocle is very comfortable to wear and since it is very light-weight, it stays in place, even if you have to push your way through the crowd and get jostled every now and then as I was on the weekend.
    How crowded the event was you can see in the video below, I actually wore the monocle while recording the video.

    So, the Monocle Madness monocle is an accessory I can wholeheartedly recommend and at a price-tag of £ 25 (including a clear lens) it is almost a bargain and definitely not overpriced.

    10 out of 10 Zeppelins!

    Go and check out Monocle Madness, I know you want to!

    This is me with my monocle this weekend image © Scho Laria, used with kind permission as well:

    11016105_456584257830036_1899113114079769659_o

    And this is the video I shot while wearing the monocle, pushing, shoving and jostling are not a problem, the monocle stayed in place:


  • Monocle Madness – The Return of a splendid piece of eyewear

    A few days ago, I perused some of my regular online news outlets and came across an article about a company from Hull (I like Hull for various reasons, now there is one more) which aim it is to make the monocle fashionable again, the company is:

    Monocle Madness

     

    I am absolutely delighted. I have worn a monocle on special occasions since 1992 and I still remember how difficult it was back then to simply get the frame. Now, there is a dedicated company.

    Even better, they do not market it as an exclusive item for the upper or military classes, I guess this is somewhat of a stereotypical image, but rather as an accessory for everybody, as these images show:

    I have a monocle from Monocle Madness as well now, obviously, but the product review will have to wait until I have a proper lens in.

    Monocle Madness are marketing their monocles portable reading devices, I am on the myopic end of things, so I will actually use mine as a regular ocular support device. But as I said, more on my monocle at a later date.

    If you want to find out more about Monocle Madness:

    This link leads to their homepage.

    And this link leads to their Facebook page.

    Check it out.

    Before I go, here are a few words from the chaps themselves:

     

    Monocle is Back!

    When The New York Times dared suggest the monocle was set to make a comeback in 2014, the sceptics certainly raised an eyebrow. But fans were tapping into the zeitgeist for all things artisan, a sartorial approach currently being adopted by people of all ages, who share a belief in the less is more philosophy on modern living.

    The monocle suffered a serious public relations catastrophe during World War II, when it was adopted by German Military Officials and became synonymous with arrogance, haughtiness and questionable ethical views. This, coupled with the fact that caricaturists often used a monocle to denote flamboyance or pretentiousness caused its popularity to plummet.

    Trend forecasters for the past decade have been mooting the return of the monocle, and at last the movement has gained some serious momentum. Harking back to its origins, the earliest versions were apparently developed during the 1720s by Prussian antiquarian Baron Phillip von Stosch. The correctional device was used primarily to allow the individual to examine engravings and gemstones in more detail. Adaptations and improvements were made during the 1800s, culminating in the modern version we see today, with the gallery extension designed to fit securely between the upper and lower eye socket.

    200 years later, Jonathan Elvidge – a man who turned his love of gadgetry into Red 5, a successful multi-million pound business, has teamed up with Fan Frames founders and optical experts, Paul Gibson and Chris Birkett to bring back the portable reading device. After a dedicated period of research and development, Monocle Madness is finally ready to launch, reincarnated for the masses using ultramodern, super-lightweight and virtually indestructible materials.

    Following a principle similar to the ‘ready readers’ spectacles that are already widely available, the Monocle Madness has been re-imagined with three different gallery finishes, and varying magnification strengths to suit the needs of individual customers.

    Far from being an outdated contraption, the monocle is more relevant now than ever before, especially with the marked rise of portable digital devices, and the instant attention they demand!

    This new, updated version is a far cry from the stereotypical, pompous facial furniture of yesteryear. Decidedly elegant, and suitable for both sexes, it exudes a certain elegance – straddling perfectly, the current revival for all things heritage whilst reinforcing the notion that the most classic, beautiful things are often the most simple.

    WEBSITE:

    www.monoclemadness.co.uk

    Media contact:

    Leanne Cloudsdale

    E: leannecloudsdale@gmail.com

    For any further enquires or high res imagery please contact:

    Jonathan Elvidge, Director.

    T: 07802 378 036 E: jonathan.elvidge@monoclemadness.co.uk

    Chris Birkett, Business Director.

    T: 07738 337 910 E: chris.birkett@monoclemadness.co.uk

    About Monocle Madness:

    1. Hull-based Monocle Madness is a start-up company re launching the monocle as a fashionable product.
    2. The Monocles come ready made in various strengths and packaged in the companies signature design tin with butterfly clasp
    3. Also available to the customer in their bespoke prescription.
    4. Monocles start from £24.99 and are available to purchase now.